With the advancement of social media (Marketing strategies), it is now more critical for businesses to create a positive image and develop a brand. As everyone is on the internet and social media, even a simple thing or event blown into a huge proportion. It essential for a business to have an online presence not only to reach its consumers but also help you clear the rumors quickly.
If you think having a
Facebook page or Instagram account is not necessary, you will lose quite a few
That is why you need to make brand building online a part of your branding strategy. Numerous techniques can help your Brand boost its online presence, but it’s 2019, and everyone is on the internet. Thus, you need some new and exciting strategies that we will discuss below.
Let’s look at 7 strategies that help brands enhance their online presence.
1. Merge your personal
and professional accounts
In 2019, total social
media users will cross the mark of 3 billion. It means that you will have a lot
of audience for your content, but it also means that you will have more
The best ways to do
this is by merging your personal and professional profile. It gives your
account a different personality, and you stand out from the crowd.
Social media has given a new way for people to interact with each other. When you merge your accounts, it offers users a chance to see your professional goals. While also understanding your personal life, which is more relatable to them.
With the advancement
in technology, we can get products from a different country. It means that you
have to compete with global brands, and your consumers will also have numerous
options to choose.
And the best way to
reach a global audience is through an online presence. Thus, you cannot
compromise on the quality, speed, design, and performance of your website and
User experience (UX)
is a priority factor for search engines, as it shows how user-friendly your
website is. Thus, if your website’s speed is low, and it takes more than a second
to load, you will lose potential customers.
With so many options
available, a consumer won’t wait around for your slow site to load. They will
click on another link which loads instantly.
Numerous tools can
help you figure out what is making your site slow and help you fix them.
3. Mobile optimization
By 2020, mobile users
will increase to a whopping 2.87 billion people. That means that more and more
people will be using mobile to search for products instead of laptops,
computers or so on.
That is why the
emphasis on a website design that runs smoothly on mobile is there. A person
has to make sure your site loads fast on mobile and look attractive too. It is
one of the newest ranking factors by Google.
4. Networking is
It is important to
know, and have a bond with people that can help you get more business.
Networking is still the main reason why people get more business and more
clients. The only difference is that now the tool for networking is social
media, not events or meetups.
On social media, you
can quickly meet people with common interests or hobbies without worrying about
travel expense or so.
5. Keep the data of
your consumer safe
Data is an essential
asset of a business, and even for a person, his/her private information is of
utmost importance. If your business deals with an online transaction or storing
of customer data, you must take all measures to keep consumer data safe.
Since the last few
years, there has been an incredible increase in cyber-crimes. People’s data are
leaking, and even the most secured firms are facing this threat.
Now, the government is
trying to assist the businesses so that it can keep the data of its consumer
6. The content should
Content will always be
the king, no matter what happens. Every available piece of content in the
market like video, blog post, or infographic is important. It is because it
enhances your Brand’s online presence and creates a personality for it.
Google also rank a
website higher if its content is of high-quality and provides value to the
consumer. So, make sure to write fresh content which helps users with their
issues and make use of keywords and visuals in your content.
7. Web directories
Web directories are
useful in getting more traffic and consumers for your site. It enhances your
online presence and helps you rank organically in search engine results.
The key to using web
directories effectively is to ensure that you list in a directory which adds
value to your business.
Hit me in the comments below, if these strategies work for you. Or if you have some plans that worked wonders for you.